‚e‚o‚q, ‚h‚Ž‚ƒ. Field Planning Research
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‚e‚o‚q, ‚h‚Ž‚ƒ.
Services
We handle all stages of projects, from planning and design, through fieldwork, tabulation and analysis, covering fast-moving consumer goods, consumer durables, OTC drugs and related products, finance/ services, and distribution.

Main methodologies

In-home interviews
Home use testing (HUT)
Central location testing (CLT)
Mail surveys
Phone surveys
Street intercepts
In-store surveys
Observational research
Mystery shopping
Focus groups
B2B research

Advantages of Using FPR

Linkage between qualitative and quantitative research
Findings of focus groups are used to develop concepts and establish hypotheses for validation in questionnaire-based quantitative studies.
Training system for interviewers, researchers, recruiters
The caliber of interviewers, researchers and recruiters is key to obtaining reliable data. Our training system provides regular, ongoing training to interviewers, researchers and recruiters.
Female interviewers, researchers, recruiters
Specialist female researchers, interviewers and recruiters are used for in-home interviewing and central location testing.
Minimum of 15% fieldwork validation
After collection of questionnaires, supervisors call respondents to check that interviews have been carried out properly in order to guarantee a high level of fieldwork accuracy.
Recruitment of fresh samples
FPR does not use panels. Fresh samples are recruited for each study.
Prices
We offer high quality at reasonable prices.