| ＦＰＲ, Ｉｎｃ. |
Field Planning Research |
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Company Profile
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Name
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ＦＰＲ，Ｉｎｃ．(Field Planning Reseach)
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Address
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5F Dai 2 M Building, 3-17-12 Shiba, Minato-ku, Tokyo
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Founded
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May 2003
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President
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Hisaaki Usui
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Capital
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10 million yen
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Services
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Planning, implementation, tabulation and analysis of market studies related to fast-moving consumer goods, consumer durables, finance/ services, distribution
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Interviewers
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250 in-home interviewers
100 CLT recruiters and interviewers
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Bank
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Mizuho Bank, Ltd. (Shiba Branch)
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Background
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Hisaaki Usui
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Spent 22 years at ASI Market Research (now ACNielsen Corporation Japan) with responsibility for study planning, implementation and supervision of tabulation for projects covering FMCG, consumer durables, finance/ services and distribution.
Founding partner in CORAL Pacific, Inc., established in May 1993. Served as director and handled similar operations to those described above as well as data processing and client service over a 10-year period.
Established FPR in May 2003.
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