| ＦＰＲ, Ｉｎｃ. | Field Planning Research |
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| Home | Services | Designed | Flowchart | Profile |
| Product Life Cycle | Research Methodology | ||
| ◆Considering entry into market | |||
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・Market trends, outlook | → | Desk research |
| ・Consumption patterns | → |
U&A studies, segmentation studies |
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| ・Lifestyle analysis | → | Lifestyle surveys, manufacturer/ trade/ retailer studies | |
| ◆New product development process | |||
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・Prototype, concept development | → | Product concept studies |
| ・Product/ concept improvements | → | Concept in-use tests | |
| ・Packaging and naming decisions | → | Packaging, naming tests | |
| ・Advertising concept development/ improvement | → | Ad concept studies | |
| ・Evaluation of product potential | → | Blind product tests | |
| ・Evaluation of sales methods | → | Sampling effectiveness tests, distribution studies | |
| ◆Marketing plans | |||
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・Concept and product marketing | → | Concept product tests |
| ・Package and name checks | → | package and naming tests | |
| ・Advertising concept tests | → | Advertising and copy testing, commercial testing | |
| ・Consumer attitudes/ market analysis | → |
A&U, H&A studies, desk research |
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| ◆Test marketing | |||
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・Analysis of test market results | → | Brand awareness, purchase and use |
| ・Forecasting nationwide sales | → | Tracking studies | |
| ◆Nationwide rollout | |||
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・Analysis of market results | → | Benchmark/ tracking studies |
| ◆Mature products | |||
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・Refreshment of advertising ・Brand repositioning ・Brand line extensions |
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